SEO Expert Witness

How many people saw a webpage as a result of SEO development efforts? Once optimizations have been done, there are often questions around how effective the optimization was, and how many people viewed the page afterwards. We provide top analytics support services using Google Analytics or other major analytics systems. If a site has not installed an analytics system, we have experience in performing analysis directly upon server access log files in order to provide figures, too.

As a seasoned Internet Expert Witness, we provide analysis of multiple aspects of internet technology, including: How webpages are designed, programmed, and how they function in search engines and via browser windows. We are adept with Internet Analytics, which can be key to determining damages in litigation involving how many times an internet resource may be seen, and by how many people. We also have worked on cases involving interpretation of the functioning of internet application code, web technology patents, and whether best practices have been followed in online development projects. Our Internet Expert Witness services are founded upon a deep understanding of how internet technology functions, and can provide the party of a lawsuit with an advantage that may not be matched by those relying upon less sophisticated experience.

Search Engines are increasingly using signals from social media activities for ranking factors now, since these sometimes can provide measurable indications for determining relative popularity of businesses, websites, and content.

We can also provide analysis around how effectively social media campaigns were done in order to answer questions salient to lawsuits. How many followers increased for a social media profile as a result of promotional efforts? Of those followers, how many may be automated, false entities? How popular or influential is one social media account versus another? How visible was a posting on Facebook, Twitter, Instagram, YouTube, Tumblr, or others?

Read more about our Social Media Expert Witness Services.

SEO Expert Witnesses may be in an ideal position to be AI expert witnesses because we have worked frequently with search engines that already have had elements of artificial intelligence for some years.

Chris Silver Smith has a 30+ year background in software development, having learned computer science in school and while working as a developer at Verizon. While at Verizon, Smith advanced to overseeing a team of developers, and then later further advanced to the position of Head of Technology for one of Verizon's largest websites -- while continuing to also develop and to learn new and emerging techniques. As a developer who studied cellular automata, Smith began learning the basic building blocks of AI, and he also has learned natural language processing, and machine learning -- which are now part of the abrupt boom in artificial intelligence apps and features being introduced all over. The introduction of ChatGPT, Microsoft's Sydney which is based on it, and Google's independently developed contender, Bard, AI that can creatively answer questions, produce content, and assist in a myriad of endeavers has reached a major tipping-point or milestone. Smith and other SEOs are poised to provide explanation to courts as to how such systems operate, and what their affect may be upon content and applications shared on the Internet. One of the emerging jobs that will be used by companies to meet the needs inherent in involving AI will be that of "Prompt Engineers" or "Prompt Engineering Specialists" who will be effective at crafting the prompts necessary to elicit desired responses from the generative AI bots and applications that are emerging. SEO experts are particularly advantageously positioned to work as Prompt Engineers because a foundational element of SEO is keyword research and the understanding of how keywords and machine learning and relevancy systems operate.