Chris Silver Smith is a seasoned expert witness with deep experience in Social Media Marketing and Social Media Management. Smith has written many articles on Social Media topics at Search Engine Land and MarTech.org, and he has also presented on various Social Media Marketing topics at industry conferences.
Smith has also provided analysis and evidence about Social Media in litigation. Lawsuits that have Social Media involvement can often include questions on whether postings were significant, if they established intent, if the elicited response, if they magnify other activities, and if sets of multiple social postings reflect particular sentiment. Smith is also particularly experienced in the overlap between Social Media and Search Engine Optimization, as he also deeply experienced as an
SEO Expert Witness.
Smith has analyzed Social Media for cases involving Trademark Infringement, Malpractice, Defamation, Online Ratings + Reviews, and Harassment. He has expertise and experience in top platforms including: Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok, Tumblr, Flickr, LinkedIn, and more.
In his capacity as a marketing consultant through his agency, Argent Media, Smith has managed Social Media accounts for many clients that include prominent public figures, private persons, small-to-medium businesses as well as for large corporations.
As a technologist, Smith has the technical background to understand the limitations of Internet technology, how Social Media platforms function, what various Internet Analytics may reflect about social media exposure. While there are numbers of Social Media "experts" who are coaching people on how to optimize their presence online in order to gain followers and increase engagement. But, few experts also understand how these platforms function technically, how their analytics relate to numbers of views of postings, and how they can relate to what appears in search engine results like Google and Bing.