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Our Services

Argent Media is a full-service search engine marketing agency that offers website optimization, search engine marketing strategies, and online reputation management.  Founded by Chris Silver Smith and based in Dallas-Fort Worth, Argent Media has provided high-quality, custom services to large and small companies, both domestic and international.

Search Engine Optimization / SEO | Local Search | Reputation Management | Usability/UX | Social Media Marketing | Mobile | SEO Expert Witness | Other

 

Search Engine Optimization (SEO)

Our SEO strategies will optimize your website for the search engines, improving your ranking and gaining the attention of more potential customers.  Although some folks may resort to tricky or underhanded strategies that attempt to "game" the search engines, we at Argent Media realize such tactics will only hurt a company in the long run.  Instead, we focus on "white hat" search optimization, tweaking your site settings and organizing its content to make it attractive to the search engines, while still maintaining those qualities that make your site unique.
PageRank algorithm diagram

Diagram of Google's original PageRank
ranking algorithm.

When it comes to SEO, Argent Media has a long, successful track record, and we never stop looking for new, cutting-edge techniques that will put our clients ahead of their competition.  Whether you're looking for some quick tweaks to get your website up to speed, or ongoing consulting to ensure your site stays ahead of the pack, we can customize a program for your needs.


Local Search Optimization

Local search optimization will help your business gain local marketing exposure through customized and targeted local listings.  Using techniques that were developed by one of the preeminent leaders in optimizing websites and business listings for local search, Argent Media can achieve high rankings for any company, from nationwide chain stores to small, local businesses.  We can provide your company with targeted local listings for the major local search sites like Google Places, Google Maps, Bing Local, and Bing Maps.  We can also optimize your content so that it ranks well with 2nd and 3rd tier local search sites, such as various internet yellow pages listings, social media sites, and Facebook business listings.  Argent Media offers package rates for claiming business listings and for business profile optimizations, including claiming (or improving) Google Place pages.

While we work for local Dallas businesses, and we also help out local businesses throughout the U.S. and some foreign nations.

Reputation Management

Argent Media has worked on a number of sensitive issues involving the repair of online reputations for individuals, businesses, and non-profit organizations.  We can provide advice and guidance on how to address any number of reputation-damaging issues—negative reviews, defamatory web pages that seek to damage your character, or even concerted attacks through complaint sites, blogs, and forums.  We can also take rapid and effective steps to mitigate damage and reduce vulnerability by employing proactive reputation management tactics.

Usability/User Experience Analysis

The goal of SEO is to attract people to your website.  However, the goal of usability and user experience (UX) is to make sure they stick around and see what you have to offer.  Usability is rapidly becoming an inseparable component of search engine marketing.  Argent Media can help your online marketing program heuristically by providing an in-depth Usability/UX Analysis and offering recommendations for improvement.

New! We are now offering a Basic Social Media Promotion & Management Package. Let us handle end-to-end setup, ongoing promotion, and continuous development of your audience and influence through monthly update activities.

Get optimized for social media today!

Social Media Marketing

Social media signals (such as the Facebook "Like" button or the Google+ "+1" button) are becoming increasingly important in search engine algorithms.  In order to remain competitive, companies and websites must effectively engage with consumers through social media in order to maintain and improve their rankings in search results. 

Whether you feel behind the curve and need help getting a sustainable social media presence established, or you're simply looking for help with a specific campaign, Argent Media can provide assistance.  We can help you set up professional profiles in Facebook, Twitter, Google+, and dozens of other social media services.  We can help integrate your blog feeds  with status updates, and we can provide instructions or training on using these new media.  And if you're too busy to handle it yourself, you can outsource the management of your social media presence to Argent Media and let us take care of the heavy lifting on an ongoing basis.

Mobile Optimization

Mobile search is growing rapidly, and the usage of smartphones and networked tablets has become substantial.  Optimizing your site or blog for mobile devices can pay off with increased referrals to your business.  Argent Media can provide standalone mobile optimization service, or include it in our other SEO consulting services.

Website Design & Development

Planning to launch a new site? Why not have it designed to be optimal from the get-go? We can offer cost-effective website design and programming. Contract with us to develop an SEO/User-Experience design recommendation, and then we can provide the programming to make it happen, using best-practices. We can deliver the code to you for implementation on your existing servers in-house, or have us handle everything end-to-end, including hosting.

Domain Name Advice

Your trademarked product or service name is typically one of the first pieces of collateral that may represent you in the eyes of potential customers, so it is vital that it provide everything you're looking-for. But, it's complex -- what name is available -- what keywords work well for search engines -- do you need foreign TLDs -- and more. We can provide feedback and direction to move your project forward.

Other Services

In order to meet the dynamic needs of businesses seeking to engage with their consumers online, Argent Media will occasionally accept special projects outside our normal scope.  These services may include:  designing and setting up new websites from scratch, helping get Wikipedia articles published, programming widgets and apps, performing SEO audits, designing XML schemas for APIs, designing infographics, search penalization recovery, brainstorming for viral marketing campaigns, developing unique strategies for content which attracts good-quality links, blog optimization, and more.  Contact us to discuss the potential!